Skills & Competencies for Marketing Assistant II

Marketing Assistant II job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Marketing Assistant II

Coordinates and assists with the marketing activities of a product or business line.

JOB RESPONSIBILITIES for Marketing Assistant II

Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services. May organize and participate in customer events, including trade shows.

Marketing Assistant II SALARY RANGE

BASE 50%
$53,676
TOTAL 50%
$54,561
Job Level
A02
Job Code
SM15000050
Education/Degree
High School Diploma or Technical Certificate
Reports To
Supervisor or Manager

Marketing Assistant II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Assistant II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

10 general skills or competencies (Job family competencies) for Marketing Assistant II

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
See 4 More Skill Behaviors
2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
See 4 More Skill Behaviors
3 Marketing Assistant II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant II
Proficiency Level - 4
5 Competency for - Marketing Assistant II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Marketing Assistant II

1 Core Competencies – Attention to Detail
Proficiency Level -3
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Lists the traits of an employee showing great attention to detail.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Utilizes specific approaches and tools for checking and cross-checking outputs.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses tools to organize and monitor work progress.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Manages training to improve staffs' concentration and attention to detail.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Learns from previous works' strengths and weaknesses to guide new projects.
See 4 More Skill Behaviors
2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Lists ways how to take the initiative in professional or personal life.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Utilizes available tools or approaches for increasing knowledge of self-motivation.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses problem-solving skills to tackle the issues and challenges without asking for help.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Takes calculated risks because of orientation to action.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Works to create a climate that values drive and initiative.
See 4 More Skill Behaviors
3 Marketing Assistant II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Assistant II
Proficiency Level - 4
5 Competency for - Marketing Assistant II
Proficiency Level - 5

Summary of Marketing Assistant II skills and competencies

There are 0 hard skills for Marketing Assistant II.
10 general skills for Marketing Assistant II, Advertising, Brand Management, Content Marketing, etc.
7 soft skills for Marketing Assistant II, Attention to Detail, Initiative, Multitasking, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Assistant II, he or she needs to be skilled in Attention to Detail, be skilled in Initiative, and be skilled in Multitasking.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.